Most websites don't fail on design. They fail because one simple question goes unanswered.
Most websites that bring in no enquiries aren't ugly. They look perfectly tidy. They are simply incomplete in five places, and each of those places costs you visitors who were genuinely interested.
You can check this yourself in under an hour. Open your site on a phone — that's where most people arrive — and work through the five points.
Open the home page and read only what is visible without scrolling. Does it say what you do and who for? Not your ambition, not your values — the service.
"Your partner for tailored solutions" doesn't answer the question. "Electrical work for period properties in and around Schwarzenbek" does. Anyone who doesn't know within three seconds whether they're in the right place goes back to the search results.
An email address in the imprint is legally fine and practically not enough. On a phone, somebody wants to tap and call, not copy out an address.
Check: is the phone number a link that dials when tapped? Is it visible without scrolling to the very bottom? Is there a form for the people who write at eleven at night and don't want to call?
The usual objection: "we can't say, it depends on the job." Almost always true. Saying nothing at all is still the worst option.
Someone who finds no figure will assume one — and gets it wrong on the high side just as often as the low side. Too high means no enquiry. Too low means an enquiry that goes nowhere and a disappointing conversation.
A starting price, a typical range, or one worked example with scope and cost saves both sides the trouble.
A website with no place, no face and no opening hours reads as interchangeable, even when there's a thirty-year-old business behind it.
It takes very little: your town in the text, not only in the imprint. A photo showing you or your workshop rather than a stock image. When you're reachable. If you hold a trade registration, a chamber membership or a certification, put it on there.
The gap between "interesting" and "I'll get in touch" is wider than it looks. Writing means having to articulate what you want — and plenty of people don't yet know precisely.
So a low threshold helps: a question somebody can answer without committing. "Briefly describe what it's about" asks less than "Request a quote". The form should have three fields, not eight. Every required field costs you enquiries.
Just as important: a website doesn't have to be big. Five good pages beat twenty half-finished ones. No blog you won't maintain. No image gallery full of placeholders. No chat window nobody answers — that is worse than none.
The most useful test takes two minutes: hand your phone to somebody who doesn't know your business and ask them to find out what you offer and how to reach you. Say nothing else. Whatever they ask first is exactly what's missing from the site.
If you come away knowing where it sticks but not how to fix it, tell me in two sentences what you noticed.