Journal · Latest
Current topics
What I'm thinking about — and the newest posts.
Latest posts
When the hosted shop builder stops keeping up
A hosted shop builder carries you reliably for the first few years. How to tell when it no longer does — and what a migration actually involves.
Julian TrachtDigitalization doesn't start with a big project
It starts with the one routine that costs hours every week — the one nobody but you can see.
Julian TrachtFive things missing from your website — and costing you enquiries
Most websites don't fail on design. They fail because one simple question goes unanswered.
Julian TrachtIs an online shop worth it for my local business?
Not for every range of products. Four questions that usually answer it for you.
Julian TrachtSpreadsheet or a tool of your own? An honest way to decide
A spreadsheet carries you surprisingly far. There are three points, though, where it reliably tips over.
Julian TrachtWhy a concept is cheaper than a second attempt
Planning feels like spending before anything happens. In fact it is the stage where changes cost almost nothing.
Julian Tracht